NBA2K has established itself as a stand-alone entertainment experience

Despite the fact that the franchise has experienced consistent growth over the past several years, gamers have purchased more than 5 million NBA copies.

Despite the fact that the franchise has experienced consistent growth over the past several years, gamers have purchased more than 5 million copies of NBA2K21 in less than a month, an incredible feat. It is expected to be one of the most popular releases for next-generation consoles when it launches next week. The release of NBA 2K22 is fast approaching, and pre-ordering the game will net you numerous MT NBA 2K22 and VC bonuses.

That represents a significant advancement for a game that previously ranked second to Electronic Arts' NBA Live. According to Take-Two Interactive CEO Strauss Zelnick, the game has managed to distinguish itself even from its source material, and its success is no longer dependent on how well the league is performing.“NBA2K has established itself as a stand-alone entertainment experience,” he says. However, we went into the pandemic when there was obviously no basketball being played, and we managed to survive just fine. We did a lot better than okay.”

When the PlayStation 5 and Xbox Series X versions of the game are released, the game's popularity among consumers will be put to the test. In contrast to many other titles, 2K Sports decided to create separate versions of the game for different platforms. The risk associated with this is heightened by the small number of customers who have signed up for a new system when it first launches. The developers, on the other hand, wanted to show off exclusive features in those games.

“The team wanted to start from the ground up and create a new title,” says Zelnick.“We think it's absolutely extraordinary,” says the group. An entirely new experience called the City, which is The Park taken to a whole new level, has been introduced. It is our goal to provide the best simulation experience possible while also providing the best cultural basketball engagement lifestyle experience possible. That's what NBA2K has become known for over the years.”NBA MT is available in the game regardless of whether you prefer next-generation or current-generation hardware.

Even though Take-Two is willing to do so with NBA2K, the company is not moving as quickly with its other crown jewels. GTA V and Red Dead Redemption 2 will be playable on both next-generation systems through backward compatibility, but the updated version of GTA V, as well as the standalone version of GTA Online, will not be released until the second half of next year.

And this is directly related to the small number of next-generation systems that will be installed in people's homes. According to Zelnick, "it's always a delicate balance between devoting the resources necessary to ensure that the title is incredible while also being mindful of the installed base."Compared to the end of calendar year 2021, the installed base will be significantly smaller next week.

Take-Two and many other publishers will not see a significant increase in revenue from next-generation systems anytime soon, at least not until their release schedules are more closely aligned with those of the PlayStation 5 and Xbox Series X. Zelnick, on the other hand, is optimistic about what they will bring to the gaming world.

He does, however, express concern about the size of the hard drives on both systems, which he believes is common among gamers. Furthermore, Take-Two has not shown much interest in cloud gaming thus far, which represents a potential source of frustration for both the company and fans of its games. Zelnick, on the other hand, is optimistic that it will not be a game-ending injury. In the end, he believes, "we'll figure it out over time."The issue of storage is not a current concern, but it has been in the past, according to the expert.

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